The irony of Alex Jones … is that his behavior reduces the probability that an actual conspiracy could be uncovered. Like if Jones were in a hotel and repeatedly pulled the fire alarm when there really was a fire [so] nobody would leave.Dr. Todd Grande[i]
There are people who know how to win a large audience. One such character is Alex Jones. Nearly every day someone sends me feed from Alex Jones, or an article from his site. His popularity is astounding. Arguing against Jones is almost useless. After all, in America you are not supposed to argue with “success.” Mr. Injury then asks the question, “Why not imitate Jones? Why not propagate a more thrilling narrative yourself? Let’s face it, writing about communist subversion is old hat. It is boring.” – To which I respond with a decided groan. – “Don’t be defensive,” says Mr. Insult after Mr. Injury. What?! Am I running a candy shop? My interlocutor then asks, “Why not use a spoonful of sugar to help that medicine go down? Remember the Mary Poppins song?”
It would be impolitic to argue with Mary Poppins, on account of her being a witch.[ii] One should never challenge someone who can turn you into a Newt, even if you get better.[iii] The political analysis of Jones, successfully wedded to the methodology of Mary Poppins, has attracted millions of Americans to the InfoWars brand. Everyone knows that in America sugar wins. And Alex Jones has not lost sight of this. If sugar is what the public wants – then sugar is what they shall get! After all, under capitalism, the customer is always right. An insight into the American palate is everything if you want a big audience. One ought to respect the fact that 39 percent of Americans are obese – including Jones himself – because of sugar. Let us be honest. Even those who are thin want more sugar.
That is why, in fact, one spoonful is never enough. Very quickly one spoonful leads to two. Then comes a craving for three, and so on. What we are left with, in the end, is a plate of sugar – with no medicine at all. But do not sell Jones short. He has cut many corners to entertain us with a metaphorical paradigm that may have value (depending on your point of view). What worries me, however, is that Jones may be leading his audience on a dangerous cosmological misadventure – toward fatal misunderstandings that come close to the truth, but miss the mark entirely. In that event, it all ends in a diabetic neuropathy that curdles millions of brains.
Last week, after being told that Jones had cracked the larger puzzle of the New World Order, I realized that my own approach has been “too narrow.” It seems I must extend my horizons by entering the extraterrestrial or inter-dimensional domain of InfoWars – where our world is characterized by Jones as a “Prison Planet.”
Are we, indeed, planetary prisoners? Is our world a gulag? For those who know the history of occult movements, the idea that our world is a prison belongs more to Gnostic theology than to right wing ideology. At Gnostic.Info we read the headline, “Prisoners of Earth Come Out.”[iv] This sounds like Jones. But is Jones a Gnostic? Politically, yes. Religiously, no; for Jones does not seem to be religious. Just watch him drinking whiskey with Joe Rogan while smoking funny-looking “tobacco” (wink, wink).[v] Nonetheless, there is a small “g” gnostic angle to Jones’s paranormal investigations, especially when he depicts the world as the plaything of an inter-dimensional demon. In fact, Jones sees himself as leading a revolutionary movement to overthrow the usurpations of that demon. Perhaps, at this juncture, it is premature to reach for a quote from Eric Voegelin’s Science, Politics and Gnosticism, but the occasion seems to warrant it. Voegelin wrote, “In the Middle Ages this movement [i.e., Gnosticism] could still be kept below the threshold of revolution. Today it has become … [a] world power.”[vi]
Is Jones trying to become a world power? Of course, Voegelin was writing about Karl Marx. But his analysis could be applied to Jones as well, for the following reason: both Jones and Marx oppose the same capitalist elite. Their formulations may be different, but the target of their revolutionary activism is the same. After all, when you have the same enemy the question must be asked: Are you natural allies? Furthermore, there is a structural similarity between eschatological thinkers obsessed with a “final” destructive battle. As Voegelin noted in his essay, “The Murder of God,” whoever wants to “create a new world” must obliterate the given order of existence.
Intellectual Marxists might well disparage Alex Jones. But if Lenin were alive, he would admit the revolutionary potential of Jones’s rhetoric. The average American is not going raise the hammer and sickle flag; and the average American is never going to read Karl Marx. But the average American just might watch and approve of Alex Jones. Despite Mary Poppins, a spoonful of sugar will never make the Marxist poison go down. That is why the Marxism of today’s political scene is not recognizable as Marxism. That is why the Marxists talk about sex and race and the weather! These things are understandable, even when you are confusing men with women and global warming with global cooling. Everybody knows about sex, race, and weather. The words are, at least, understandable even when inverted; but how many Americans will ever understand dialectics or materialist ontology? Here again, Jones is superior to the Marxists – and more effective than Lenin. This is because, as noted earlier, he is making use of Mary Poppins.
Jones’s schtick is so cosmic, so grandiose, so chocolate-filled, that the average viewer is simply riveted. Compared to Jones, the Reds are boring. As an afterthought, that may be the secret of communism’s success; but then, I am drawing an all-too-subtle inference that few will grasp. Since 1991 and the fall of the Soviet Union, real Marxists have become too boring and shadowy for anyone to oppose them (or even recognize them). The Marxist catechism is abstract, Marxist methods are tedious, their slogans are shopworn. On the other hand, a narrative which references extraterrestrials or inter-dimensional demons immediately draws an audience of millions. While Stalin might have asked, facetiously, how many divisions the gray maneaters from Zeta Reticuli have, Alex Jones would counsel him on the sheer narrative power of an ET saga. Mention the little “grays” in a political context, and you win a bigger following which can later be cashed in for divisions. Face it. Aliens are sexy, even if they reputedly have no sex organs.
Before we demonstrate the star power of the fat-headed little alien with the buggy eyes, we ought to offer a definitive evaluation of the Red Bolshevik (communist). Such appears in the writings of the fascist philosopher, Julius Evola, who knew his enemies (both communist and capitalist), and made the following evaluation in his book, Revolt Against the Modern World: “In the leaders of the Bolshevik revolution it is possible to detect a ruthless ideological coherence. They were absolutely indifferent to the practical consequences and the countless calamities that derived from the application of [their] abstract [socialist] principles; to them ‘man’ as such did not exist. It is almost as if in Bolshevism elemental forces became incarnated in a group of men who coupled the fierce concentration typical of a fanatic with the exact logic, method, and focus on the most effective means typical of a technician.”[vii]
Unsurprisingly, this quote reminds me of the present U.S. Government. These vaccine-pushing scolds and climate change whores fit Evola’s description perfectly. The Marxists have done a tremendous job in America, to be sure. With the country asleep, Marxism has taken control of core institutions, including the media and big tech. But are Marxists interesting? Have they followed the Mary Poppins methodology? Is the public increasingly engaged and approving or silently enraged and ready to turn against them?
Perhaps Jones has found a way to galvanize a public otherwise rotted by entertainment – by making politics entertaining. The country may prove to be as rotten as an after-Halloween pumpkin, but you are going to have winners and losers when the candle goes out and the jack-o’-lantern caves in. And who will the winners and loser be? If Jones wants to overthrow capitalism, will he do the honors or will the Marxists? Or does it matter?
I know, I know. The country is comatose. I have said it before. We already live in a Marxist “paradise.” The communists have become the capitalists and the capitalists have become the communists just as women have become men and men have become women. It is all very disorienting. Indeed, as I have tirelessly pointed out, we started to go nuts after 1991 when the Soviet Union “collapsed.” Without an enemy, what was left to keep us sane? Fear of nuclear war was clarifying. Ask yourself: Did the Reds know we needed them to be our enemy? Had they guessed what would happen if they suddenly quit?
On Christmas Day, 1991, the Communist Party of the Soviet Union – the Party of the Socialist Motherland – told the world that they were “giving up power.” To impress our gullible rulers, they pulled down the red flag and announced their own surrender. And we must not forget that Alex Jones first appeared under this “new” dispensation, which George Herbert Walker Bush dubbed the “New World Order.” Jones made much of this. When 9/11 briefly refocused the American mind on the threat of militant Islam, Jones immediately said it was “an inside job.” He announced to everyone that our real enemy was in the White House and on Wall Street. Jones actually sounded like Pravda, like a Soviet newspaper; only he did it with a right-wing Texas drawl. He initially lost listeners, of course. But when the country went back to shopping and having fun, on the advice of President George W. Bush, Jones regained his popularity. Americans quickly lost interest in a war against people who were hiding in caves, hunted by drones, and whose most effective weapons had been airline tickets and box cutters.
To better grasp Jones’s Mary Poppins approach, let us dissect his core ideological position. In 2017 Jones gave Joe Rogan the keys to understanding the New World Order. This was, he said, his “deep research.” He explained, “I only go with what I can prove.” Jones then stated, “We are fighting a pedophile conspiracy; but beyond that it is a vampire conspiracy in that they are inter-dimensionally sucking the essence [out] of our youth, and they believe they are possessed by an off-world entity.”[viii]
“They do?” Rogan asked innocently.
“Joe, I’ve been on the air 22 years,” replied Jones. “I don’t get into aliens, metaphysical religion – any of that. [But] I’ve studied the elite. I also communicate with a lot of the top people; and if you want to know, I will actually break down right now the best knowledge of what is happening on the planet.”
The world according to Jones, goes something like this: “The elite are all about transcendence and living forever and [learning] the secrets of the universe…. Some are good, some are bad, some are a mix. But the good ones don’t want to ever organize. The bad ones want to organize because they lust after power….”
Turning to science, Jones then said, “physics shows there are at least twelve dimensions” and “we are like a dream or a whisp in a computer program or [in] God’s mind….” According to Jones there is a “sub-transmission zone below the Third Dimension” full of horrible entities that are trying to get at us. Things that go bump in the night. The astral parasites that inhabit this “transmission zone” have started a war to destroy humanity, says Jones. “We have free will so evil is allowed to come and contend…. And the elites themselves believe they are racing – using human technology – to try and take our best minds and build some kind of breakaway civilization where they’re going to merge with machines and transcend and break away from the failed species that is man.”
This is so intoxicating, who even cares if it is true? It is fun! Alex Jones is fun! And what are you going to do, Nyquist? Argue against fun? How can anyone resist? I do not believe a word the man is saying, but even I cannot stop listening.
According to Jones, Google is building a super-computer based on the “activities of the hive mind of humanity, with billions of people wired into it.” This computer will have real neurons and, in some sense, we are all going to be inside this computer. It will be what Jones calls “a true crystal ball.” And once this thing gives you access to the future, you can “add stimuli” and make decisions to actually control that future. The human race will then lose its free will; but, says Jones, there are good guys attempting to block this strategy and “cut off the pedophiles and psychic vampires that control this AI [Artificial Intelligence] system before humanity is destroyed.”
Wow! This is so titillating! Why study that tedious communist stuff when you’ve got a cosmic soap opera unfolding out of Alex Jones’s “deep research”? Yet there remains one gnawing question that Joe Rogan had to ask: “How did pedophiles get control of AI?”
Jones replied with the following eschatological answer: “The Devil – or whatever you call it – this inter-dimensional thing that gives them advanced off-world technology … is giving them advanced knowledge.” This knowledge will be used to destroy humanity. Eddie Bravo, who was also on this podcast, asked whether Jones was talking about Satan. Jones replied, “Satan is something the stupid preacher tells you about who is totally controlled, or something you read about in the news or TV; but this is an inter-dimensional force that wants to influence us to build something that absorbs us and kills us rather than the divine free will we’re given to build something much better that empowers the species, so the species is now making a decision about its entire future.”
Is this a Disney movie? Have we seen this episode before? Consider the elements: (1) inter-dimensional magic; (2) sci-fi technology; (3) a battle between good and evil. Oh yes, Mary Poppins must be very proud! But is this all sugar and no medicine? I am suddenly struck by what Jones’s divorce lawyer said a few years ago when Jones’s wife pointed to his fantastical outbursts. The lawyer said Jones’s rants are “an act.” In fact, the lawyer called Jones “a performance artist.” In other words, it is all about entertainment and not to be taken seriously.[ix]
In terms of its intoxicating effect, however, Jones’s narrative surpasses David Icke’s 1991 announcement on BBC1 that he was “the Son of God.” On that same show Icke predicted that catastrophic flooding and earthquakes would happen later that year. Icke bizarrely alleged that our ruling elite are twelve-foot shape-shifting interplanetary reptiles. “There are lizards and there are lizards,” Icke told Jon Ronson during an interview. Ronson answered, “Because [the elite] are twelve-foot lizards?” Yes, said Icke, “Exactly!”[x]
Icke’s reptile story has been embraced by fans around the world. He has sold hundreds of thousands of books. Interesting, isn’t it? And quite a coincidence! In the Bible, the Devil takes the form of a reptile (that is, a snake or a dragon). Could it be that people resonate with Icke’s message because he stole an iconic metaphor from the Bible and ran with it? When a defunct soccer enthusiast aligns himself with an iconic story, like the Garden of Eden with Eve and the snake, or the dragon in the Book of Revelation, what are we to think? And when Jones is also talking about “the Devil” or “Satan” being an inter-dimensional alien, you have to wonder. Is there a metaphorical trick being played? Have these “entertainers” found a key to the post-Christian psyche?
The secret to having a big audience, it seems, is to take your game to the highest level. That means, combining Star Wars or The Matrix with the Bible. As much as Icke and Jones appear to be originals, they are actually loosely plagiarizing from very old texts. To have a big audience nowadays you have to go interplanetary or interdimensional. But you need something deeply, profoundly, iconic. You take an old story from the Bible and you put an extraterrestrial veneer on it. You have to Disney it up. You have to go the Mary Poppins route. This is the secret to the success of Alex Jones’s conspiracy theorizing.
Does Alex Jones care about the truth? Does he try to validate his premises? At one point in their discussions Rogan asked Jones: “Where are you getting this from?”
Jones replied, “From looking at all the data, researching it, studying it, watching the enemy…. You get some place, finally, in deep research, [and] it is what every culture already said, what they already knew, what they are telling you in movies like Prometheus, what the elite admit to believing in The New York Times…” The elite, says Jones, thinks we are an ugly fallen species that needs to be killed while they merge with machines and become gods.
Rogan interjected, sensibly: “That sounds so crazy, by the way.”
But this objection could hardly matter to Jones or his audience. Mary Poppins says you should use a spoonful of sugar, and it definitely works. But as noted earlier, sugar is corrupting. It corrupts your audience even as it corrupts your narrative. It changes people’s taste. It changes what they want to hear in terms of political speech. It reduces their tolerance for prosaic truths, however profound those truths might be. Alex Jones’s thesis is thrilling, of course. One might add, from a Hollywood sci-fi perspective, that it might” even be true. Why not? (We will explore this question next week.)
By way of admission: Several years ago I lost my slot on a radio station when the owner began praising Alex Jones. Indeed, my shocked reaction was all too genuine. I always try to be polite, but you have to draw a line somewhere. When something is truly egregious, and people think it is wonderful, you have to make a stand. Oh yes, people will punish you for it. But in the end, parting ways is always the better course.
America has declined over the last century, morally and intellectually. Writing in the late 1960s, Baron Julius Evola wrote, “the great majority of Americans could be said to represent a refutation on a large scale of the Cartesian principle, ‘Cogito Ergo Sum’; they ‘do not think and are.’” The American soul, he said, “is protected from any transcendent vocation by its optimistic, sports-minded, and simplistic view of the world.”[xi]
We have now come to a turning point. If we do not learn to think we will not continue to exist as a country. That should be evident. Just look around at these vaccine mandates. They want to vaccinate people with natural immunity. On top of that, the vaccines do not work. Yet the government wants no exceptions. The push continues for everyone to get the shots. What do you think that means?
For me the larger picture is very different from that described by Alex Jones. We are threatened by very real terrestrial enemies. These include Russia, China, North Korea, Iran and the other “communist” countries. Furthermore, our internal enemies are aligned with our external enemies; that is, the communists and fellow travelers and various dupes. This includes the advocates of climate change who want to lower our “carbon footprint.” This includes those who advance Critical Race Theory. This also includes anyone who advocates unilateral disarmament or defunding the police. Where does Alex Jones fit into this larger picture?
Jones supports the police, I think. But there are some problem areas in his thinking. In fact, Jones has been praised by Vladimir Putin’s chief manipulator of right-wing groups worldwide, Alexander Dugin.[xii] In fact, Jones publicly defended Putin’s 2008 invasion of Georgia. In February of 2018 Jones tweeted a picture of his Russian business Visa, granted by Putin for unlimited travel in Russia. On the tweet, Jones made the following remark: “Looking forward to Putin giving me the new hashtags to use against Hillary and the dems.” If that is not bad enough, the Russian government uses Alex Jones’s material in public tweets and messages.[xiii] In 2018 Alex Jones defended the integrity of Russia’s election process, when Putin supposedly won 76 percent of the vote.[xiv]
As a closing comment, I do not credit Jones’s claims about inter-dimensional demons or aliens. If readers want to read a more carefully reasoned analysis of strange phenomena, watch this blog for part two of this series. Unlike Jones, I can cite real scientists, journalists, philosophers and historians on inter-dimensional entities, UFOs, secret societies and the occult. My evaluations and conclusions will not be as sensational as Alex Jones’s narrative; but everything I write will be referenced so that readers can decide for themselves. I have touched on the paranormal in my book, The Fool and his Enemy, and I did so against the advice of a literary agent. Instead of taking a narrow view of such subjects, I have long taken the broadest view possible. I have read widely, I have corresponded with scientists, I have even participated in scientific experiments. I do not usually write about such subjects because people can get lost in them. Fringe science is intoxicating and we need to remain sober. Fringe science titillates and we need to be serious. Yes, we need answers to difficult questions. But we need to reserve judgment on things we do not understand – not spin amusing stories for the sake of getting a larger audience. I have no science fiction soap operas to present. But there are generalizations to be made and lessons to be drawn; So, watch for Part Two of this series. In the spirit of compromise, it will contain a half-spoon of Mary Poppins’s sugar with a double dose of medicine.
Notes and Links
[ii] Mary Poppins: Part Time Nanny, Full Time Witch | The Unexpected Cosmology – “When a disembodied voice calls Jane and Michael to the zoo late at night, they come to learn that animals run the zoo after hours while the people are thrust into cages. Though the lion believes he is the king of the animals – as many of us would likewise conclude – it is a huge hooded snake that truly runs the show. In a rather familiar – and dare I say predictable – occultist twist, Poppins calls him ‘cousin.’ Her identity has been further given away. Though an Ascended Master, she is in ultimate allegiance to the worldwide worship of the Serpent, and is indeed – to some degree – of his kind. She will later wear the skin he has shed as a belt buckle.” – Noel Joshua Hadley’s essay on Mary Poppins should not be missed. Not only is Mary Poppins a witch, an Ascended Master and a Serpent worshipper. She is also a lesbian.
[v] In Jones’s October 2020 appearance with Joe Rogan, Alex Jones and Eddie Bravo appear to drink whiskey and smoke pot, which they humorously describe as “really good” tobacco. (54) Joe Rogan Experience #1255 – Alex Jones Returns! – YouTube
[vi] Eric Voegelin, Science, Politics and Gnosticism: Two Essays (Washington, D.C., Regnery, 1997), p. 34.
[vii] Julius Evola, translated by Guido Stucco (Vermont, Inner Traditions International, 1995), p. 345.
[x] Jon Ronson, Them: Adventures With Extremists (New York: Simon and Schuster, 2002), p. 150.
[xi] Revolt Against the Modern World, p. 355.
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